Peninsula Regional Medical Center President/CEO Peggy Naleppa today announced that Christopher C. Hall has joined the Salisbury, Maryland hospital as its Vice President of Strategy and Business Development/Chief Business Officer.
Hall will be responsible for leading PRMC’s strategic planning and business development operations including organizing and directing the activities related to planning and market development, assuring compliance with state and federal planning laws, the maintenance of effective relationships between the Medical Center and designated external regulatory and planning bodies, monitoring and forecasting hospital utilization, creating and evaluating new service opportunities, and working closely with clinical leaders to expand Medical Center programs. He will also provide direct supervision for PRMC’s Community Relations and Marketing, Planning and Business Development, Creative Services and Lifeline departments.
Hall was most recently the Executive Director of Strategic Planning for Adventist Healthcare and has also served the Rockville, Maryland based healthcare system as its Director of Decision Support and its Director of Strategic Planning and Market Research. He holds a Masters Degree in Science Marketing-Strategic Marketing from Johns Hopkins University and a BS in Business Administration Marketing Management from Salisbury University. Hall was also an adjunct professor at Columbia Union College.
Hall and his wife Sherri and their three children are relocating to Salisbury. He begins his career at PRMC on August 6.